The Heartland Youth Association is a nonprofit 501(c)(3) organization that has  since been a proud Kansas tradition since 1989. Dedicated to preserving and celebrating the region's rich western heritage, the Association provides opportunities for youth through rodeo competition, education, and community entertainment. 

As a Volunteer-driven nonprofit, the Heartland Youth Rodeo Association relies on the generous support of donors, sponsors, and community partners to advance its mission and ensure the continued success of its programs and events.